One back office, eight markets, seven currencies —prices set by hand in every oneof them.
A luxury lighting brand moved from Shopify to a custom Next.js platform selling into the UAE, US, UK, EU, Canada, Australia and Singapore, with duties paid before checkout and a 17-module back office.
Happening now
- #10482 · United Arab EmiratesAED 2,450Shipped DDP
- #10481 · SingaporeSGD 1,390Paid
- #10480 · United KingdomGBP 720Made-to-order · day 3 of 12
- #10479 · GermanyEUR 890Shipped DDP
Shopify converted prices from one base currency, customers paid duties at the door, and payroll, inventory and reviews lived in disconnected tools. Converted prices, surprise duties, five apps.
Per-market price ladders set by hand, a region engine at the request, DDP checkout, entity routing for payments, and a 17-module admin built as one system with roles. Pricing as data, one back office.
Pricing became data, not arithmetic
Each market has its own hand-set price ladder, free-shipping threshold and duties rule, edited in the back office and read at request time. Exchange rates never touch a displayed price.
Payments routed through a UAE entity…
Payments routed through a UAE entity: Stripe, PayPal, Apple Pay, Google Pay, BNPL for the Gulf
AI content pipeline drafts descriptions and meta under anti-hallucinat…
AI content pipeline drafts descriptions and meta under anti-hallucination rules with human sign-off
WhatsApp sales agent answers from the live catalog through direct data…
WhatsApp sales agent answers from the live catalog through direct database tools
Meta Pixel + Conversions API with shared event IDs…
Meta Pixel + Conversions API with shared event IDs; per-currency catalogs; GA4 repaired
What shipped.
Region & currency engine
8 markets, 7 currencies, hand-set laddersDuties-included checkout
DDP, entity routing, BNPL for the Gulf17-module back office
Orders, inventory, payroll, workshop, marketingWhatsApp sales agent
Live catalog, market pricing, guarded handoverAI content pipeline
Descriptions and meta with sign-offConversions API + feeds
Deduplicated events, per-currency catalogsTrade programme
Applications, tiers, MOQ terms, quotesShopify migration
Product IDs preserved, one-hop redirectsMore in production.
A WhatsApp agent that answers from the catalog, quotes the right market's price and knows when a human should take over.
get_variants, check_stock, quote_price, lead_time against the Prisma catalog; retrieval pipelines evaluated and rejected for this size.
WhatsApp · sales agent
14Orders that print their own Royal Mail labels, tested in a sandbox where nothing is charged.
Verified requests, idempotency keys, delivery logs; a mock that mirrors the API per environment; iframe modules with a stable contract.
Fulfilment · Royal Mail
42Have a system
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